What (And Who) Inspired Knocked

Photo by: BLABACPHOTO

My cofounder and I first learned about the benefits of our ingredients and the negative consequences of melatonin through an episode of a podcast called “Huberman Lab.” The podcast was started by none other than Andrew Huberman, Ph.D., a neuroscientist and tenured Professor in the Department of Neurobiology at the Stanford University School of Medicine. Dr. Huberman aims to bring zero cost information about science and science related tools to the general public.

I first discovered his body of work on the Joe Rogan podcast. In that episode, he mentioned he was working on launching a podcast of his own. From that moment onward, I patiently awaited the launch of Dr. Huberman’s podcast and began implementing teachings from his other podcast appearances.

Since its release, The Huberman Lab Podcast has consistently ranked in the Top 25 of all podcasts globally and is often ranked #1 in the categories of Science, Education, and Health & Fitness. Dr. Huberman’s podcast has afforded me the opportunity to religiously listen, watch, and absorb his teachings along with those of others in the health and wellness education space such as Dr. Rhonda Patrick, Dr. Peter Attia, and more.

Though I’ve never met him, Dr. Huberman has single-handedly had an immeasurable impact on my personal life. He broke down the neuroscience behind my daily behaviors in an accessible way and provided tools to help me implement the changes I aspired to see. For me, sleep was the first of those changes.

Like many, my cofounder and I struggled with sleep since childhood and often relied on melatonin to compensate for our poor sleep hygiene. Dr. Huberman showed us how science could serve as the antidote to our chronic sleep issues. After finding success with a Huberman-inspired sleep regimen, we set out to bring Knocked to life and help others achieve better sleep.

Since then, we’ve been obsessively researching groundbreaking scientific articles, papers, books, and podcasts in an effort to learn more about which lifestyle habits, dietary choices, and supplemental tools help improve sleep quality. Our ultimate goal as individuals is to grow into the healthiest, most optimized version of ourselves and to use Knocked as a platform to help you do the same.

We are still learning every day and want to pay homage to those that have shared their knowledge with us by thanking Dr. Huberman directly. Knocked and the blog that supports it is an effort to amplify, curate, and translate the life-changing sleep information discovered from universities and labs all around the world.

Thanks for reading—especially if your name is Dr. Andrew Huberman.

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